Up North – For Multimodal Argumentation (in Advertising)

I am delighted to have been invited as a lecturer on the Örebro Training School ‚Multimodal Rhetoric and Argumentation in … Mehr

Back to Semiotics – Back to Chemnitz

I had hoped to be able to travel to Chemnitz, where I spent quite a few years of my academic … Mehr

An Experiment in Multimodal Writing

Old dogs have a hard time learning new tricks. If they have a motivating master who nudges them on to … Mehr

Digital Art and Multimodal Argumentation in Ads

Digital image-making (especially visual compositing) has gained much ground in print advertising over the last two decades. Such fast technological … Mehr

Next Stop: Rome

For a Southern View of Multimodality at the A-mode conference Again, colleagues from Bremen and Salzburg put their heads together … Mehr