My workshop plans have now finally taken proper shape. I am glad to be able to announce the event scheduled … Mehr
Schlagwort: multimodal rhetoric
Far from the Maddening Crowd
I was very lucky to find the peace and quiet away from home and usual work routines which is needed … Mehr
Up North – For Multimodal Argumentation (in Advertising)
I am delighted to have been invited as a lecturer on the Örebro Training School ‚Multimodal Rhetoric and Argumentation in … Mehr
Back to Semiotics – Back to Chemnitz
I had hoped to be able to travel to Chemnitz, where I spent quite a few years of my academic … Mehr
An Experiment in Multimodal Writing
Old dogs have a hard time learning new tricks. If they have a motivating master who nudges them on to … Mehr
Digital Art and Multimodal Argumentation in Ads
Digital image-making (especially visual compositing) has gained much ground in print advertising over the last two decades. Such fast technological … Mehr
Next Stop: Rome
For a Southern View of Multimodality at the A-mode conference Again, colleagues from Bremen and Salzburg put their heads together … Mehr
Social Advertising
In a quest to find out about typical visual, linguistic and multimodal patterns of genres, corpus-based research can be useful. … Mehr