HARTMUT STÖCKL is full professor of English and Applied Linguistics in the Department of English and American Studies at Salzburg University, Austria. His main research areas are in semiotics, media/text linguistics/stylistics, pragmatics and linguistic multimodality research. He is particularly interested in the linkage of language and image in modern media, typography and an aesthetic appreciation of advertising. A volume on ‘shifts towards image-centricity in contemporary multimodal practices’ with Routledge/New York (2019) is his most recent co-edited book.