Ever since HORTON/WOHL (1956/1986) referred to the kind of virtual interaction between media makers and their anonymous and dispersed target…
Digital Art and Multimodal Argumentation in Ads
Digital image-making (especially visual compositing) has gained much ground in print advertising over the last two decades. Such fast technological…
Next Stop: Rome
For a Southern View of Multimodality at the A-mode conference Again, colleagues from Bremen and Salzburg put their heads together…
Opening Drawers and Toolboxes
A Diversity of Approaches in the Salzburg Workshop on Multimodal Methods Two days full of eye-opening presentations and engaging talk…
Sydney to Salzburg – At long last
Helen Caple comes to visit I am excited to have Helen CAPLE visit next week for our workshop on multimodal…
Another Stepping Stone to Multimodal Theory and Practice
Multimodality – Towards a New Discipline I am very much looking forward to a book that will see the light…
Setting Sail for Kiel to the GiB-Conference
Linguistic Multimodality Research – Theory & Analytical Methods On 9 May, I will be giving a talk at the bi-annual…
Social Advertising
In a quest to find out about typical visual, linguistic and multimodal patterns of genres, corpus-based research can be useful.…
New Methods in May
From 23 to 24 May 2019, Jana Pflaeging and I will be hosting a workshop on ‚New Methods for Multimodal…
Prof. Dr. Hartmut Stöckl 