Old dogs have a hard time learning new tricks. If they have a motivating master who nudges them on to … Mehr
Schlagwort: multimodal rhetoric
Digital Art and Multimodal Argumentation in Ads
Digital image-making (especially visual compositing) has gained much ground in print advertising over the last two decades. Such fast technological … Mehr
Next Stop: Rome
For a Southern View of Multimodality at the A-mode conference Again, colleagues from Bremen and Salzburg put their heads together … Mehr
Social Advertising
In a quest to find out about typical visual, linguistic and multimodal patterns of genres, corpus-based research can be useful. … Mehr
Prof. Dr. Hartmut Stöckl 