Eco-linguistics and Promotional Discourse

VOLKSWAGEN ‚Nature Routes‘, 2024, BBDO Ecuador, Quito – Lürzer’s Archive 03/24.151 There’s nothing new under the sun. That’s what we … Mehr

Editorial Pains – Editorial Gains

My ambitions were never very high regarding editing something larger than an individual volume. It took the persuasive powers of … Mehr

Reviewing can be Rewarding

It is a well-known paradox of our profession that reviewing doesn’t pay (in any sense of the word) but still … Mehr

A very Special Special Issue

I was relieved when the special issue on ‚Multimodal Argumentation‘ finally saw the light of day in the Journal of … Mehr

Late Gratification

I suppose many of us know the feeling: You wrote a nice paper, it is accepted and reviewed, but it … Mehr

An Experiment in Multimodal Writing

Old dogs have a hard time learning new tricks. If they have a motivating master who nudges them on to … Mehr

Et voilà: A New Book on Multimodality – At Long Last

Edited volumes take particular patience, a high amount of cooperation and across-chapter coherence-generating skills. I found all these gifts in … Mehr

Sydney to Salzburg – At long last

Helen Caple comes to visit I am excited to have Helen CAPLE visit next week for our workshop on multimodal … Mehr

Another Stepping Stone to Multimodal Theory and Practice

Multimodality – Towards a New Discipline I am very much looking forward to a book that will see the light … Mehr